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About JAAC

A Movement Born from the Voices of Ordinary People

The Jammu Kashmir Joint Awami Action Committee (JAAC) is a peaceful grassroots civic movement founded on a simple belief that every community deserves dignity, meaningful participation, access to essential services, and the opportunity to contribute to its own future.

JAAC was not created as a political party seeking power or office. It emerged from the shared experiences and concerns of ordinary citizens, including workers, students, traders, professionals, farmers, and families who came together around issues affecting their daily lives.

At its heart, JAAC represents the belief that peaceful civic engagement, public accountability, and collective participation are essential to building a better future.

The Story Behind the Movement

For centuries, Kashmir has developed a distinct cultural and historical identity shaped by its people, traditions, and unique geography within the Himalayas. Its history reflects generations of resilience, creativity, and the ability of communities to preserve their identity through changing times.

The events of 1947 brought profound changes to the region and its people. Families and communities were separated, and generations grew up experiencing the consequences of political uncertainty and division.

Over the decades, many residents have expressed concerns regarding economic challenges, access to public services, infrastructure development, and the need for stronger accountability and representation in decisions that affect their everyday lives.

JAAC emerged from these shared experiences and from the determination of ordinary citizens to peacefully advocate for a better quality of life.

Beyond the Beauty: The Everyday Reality of Communities

Kashmir is known across the world for its breathtaking landscapes, mountains, rivers, and cultural richness. Yet beyond the images of valleys and beauty lies another reality, the everyday experiences of communities whose struggles often remain unseen.

In many rural communities, the day begins before sunrise. Women walk along difficult paths carrying empty pitchers, returning home with water balanced on their heads and the needs of their families resting on their shoulders. For many households, this is not a scene from the past. It remains part of daily life, reflecting the challenges that many communities continue to face in accessing basic necessities.

The challenges extend deeply into education. The devastating earthquake of 2005 changed the lives of thousands of families and caused widespread damage to schools and public buildings across the region. While reconstruction progressed in some areas, many rural communities continued to experience the consequences years later. In many places, children have grown up studying in temporary or partially restored facilities that were never meant to become permanent classrooms.

More than two decades after the earthquake, some students continue to learn in spaces created out of necessity rather than design. Makeshift classrooms, temporary walls, and improvised shelters have become substitutes for permanent school buildings. Through snowfall, winter cold, summer heat, and rain, children continue to sit with their books, carrying not only the weight of their studies but also the hope of a better future.

Even in urban centres, where basic educational facilities are more available, opportunities remain limited compared to the growing needs of students. Many young people face a shortage of choices in higher education, with limited access to diverse institutions, specialised programmes, and affordable options. For students from rural areas, these challenges are further compounded by distance, transportation costs, and economic pressures.

Healthcare remains another major concern for many families. When a loved one falls seriously ill, accessing treatment can require long and difficult journeys. Limited access to advanced medical facilities has meant that many patients and their families must travel long distances outside their communities for essential care and diagnosis. For families already facing financial pressures, these journeys can bring additional emotional, physical, and economic hardship.

The difficulties of daily life are further increased by infrastructure challenges. Poor road conditions affect access to schools, hospitals, workplaces, and markets, turning ordinary journeys into longer, more expensive, and more exhausting experiences. For a student travelling for education, a patient seeking medical care, or a family trying to reach essential services, the condition of roads can have a direct impact on their lives.

At the same time, rising costs of food, fuel, transportation, and other necessities have placed additional pressure on households. Many families find themselves making difficult choices between education expenses, healthcare needs, and basic household requirements.

These challenges are not separate issues. They are interconnected realities experienced by many communities across Jammu and Kashmir. They represent the everyday concerns that brought ordinary citizens together and contributed to the emergence of the Jammu Kashmir Joint Awami Action Committee (JAAC).

JAAC was founded on the belief that every person deserves dignity, opportunity, access to essential services, and a meaningful voice in shaping their future. It is a peaceful civic movement built from the experiences of ordinary people and their shared desire for a better, more secure future for their communities.

The Turning Point of 2023

In 2023, growing public concerns around electricity costs, power shortages, healthcare limitations, and wider economic pressures brought citizens together in peaceful collective action. Many residents questioned why communities living in a region with significant natural resources continued to face difficulties accessing affordable and reliable public services. For many people, these concerns represented more than individual hardships. They reflected a wider feeling that the everyday realities of ordinary citizens needed greater attention.

Out of this shared experience, the Jammu Kashmir Joint Awami Action Committee emerged as a platform for peaceful civic advocacy.

What JAAC Stands For

JAAC believes that meaningful progress comes through peaceful participation, responsible governance, and institutions that remain accountable to the people they serve.

Our Focus Includes:

JAAC advocates through peaceful, lawful, and democratic means because lasting change is built through participation, dialogue, and responsibility.

Our Vision

JAAC envisions a Jammu and Kashmir where communities have access to reliable public services, quality healthcare, fair economic opportunities, and institutions that listen to the people they represent.

We believe that the natural resources of a region should contribute to the well-being of the communities connected to that land.

We believe that dignity, healthcare, education, and economic opportunity should be within reach of every family.

JAAC is a reflection of ordinary people choosing peaceful participation over silence, hope over resignation, and collective responsibility over division.

This journey belongs to all who believe in dignity, opportunity, and the power of peaceful civic action. We welcome everyone who shares these values to stand with us as we work towards a future built on dignity, opportunity, and peaceful civic participation for the people of Jammu and Kashmir.

Read the full Charter of Demands 2023

See the 38 formal demands this movement is built on.

View the Charter